How We Work

Cross-disciplinary capabilities across marketing strategy and operations.

We have meticulously pulled together a team of digital marketers that are excellent at their craft. From strategy to web design, SEO to Paid we’ve got you covered.

If you have a specific project and need a go-to-market strategy to launch that beautiful idea and make it a reality we’ve got the high-level vision and digital marketing chops to help guide you and provide you with an incredible team to make it happen. Whether it’s a fully serviced marketing campaign launch or a new part of your business we will get you across the finish line successfully and with templates, systems and strategy in place.

Ready to scale your business and build out an in-house marketing team? We will work with you to design a customized digital marketing strategy and then help you build out the systems, style, design and even the best practices to train your current team and/or help you hire the right team to implement the strategy.

 
 

What We Provide

Strategy

  • Marketing Team Leadership

  • Brand Messaging

  • Rebranding

  • Funnel Optimization

  • Membership Marketing

  • Course Launch

  • Lead Generation

  • Lifecycle Communications

  • Customer Journey

  • Social Media Strategy

Solutions

  • Marketing Operations & Technology Implementation (aka: we make your marketing tech efficient)

  • Web Design

  • Landing Page Design & Optimization

  • Membership/Course Platform Design & Management

  • SEO & Blog Articles

  • Paid Social & SEM

  • Email Marketing

  • Organic Social Media

 
 

Founder + Marketing Strategy

Christy McConnell

For nearly two decades, Christy has guided marketing strategy and operations for start-ups, international non-profits, and public corporations worldwide. Christy has crafted strategies and successful go-to-market launches for entrepreneurs and startups. Her work has always been aligned with organizations and people that are future-focused and positively trying to impact the world. 

Christy loves supporting founders and executives of start-ups and non-profits with full-funnel marketing and communication strategies and building marketing teams through the all-star collective of contractors provided through Femme & Co or by building an in-house team with the goal of creating long-term growth for mission-based brands. 

 
 
 

Creative

Jen Montoya

Jen has over 10 years of experience in the digital marketing world, specializing in the health, wellness and beauty industries. Jen is known for turning complicated and confusing, into simple and sophisticated.

Jen believes that art, design, and business are symbiotic: when one area shines, the whole landscape lights up. Jen's approach focuses on a modern aesthetic with a dash of creativity and a strategy based approach.

As creative director, Jen manages a team of designers, developers, and strategists to build strong branding and imaginative web design with a focus on meaningful user experience.

 
 

Digital Advertising

Jenn Murrow

25 years in marketing and operations and 18 years in digital advertising has given Jenn the opportunity to work with dozens of clients across many different industries, building expertise in paid digital execution, targeting strategy, analytics and SEO. Jenn's experience spans demand generation, B2B, and ecommerce for both startups and well-established brands.Jenn's mission is to help clients adopt the most effective tactics, platforms and approach for future scalability and success and I have managed campaign budgets ranging from $1,000 to $1 million per month.

Jenn excels at audience segmentation, campaign strategy and setup, marketing measurement, LTV and cohort analysis and other analytics that inform future success. Give Jenn a hypothesis and sheI'll find the answer!

 
 

Content + Social Media

Raegan McKenzie

Raegan is an industry-leading digital marketing expert with an extensive background in digital strategy, social media management, and email marketing. Raegan’s social media marketing expertise is in growing brands across platforms such as Instagram, Facebook, TikTok, Pinterest, and YouTube. Raegan manages our social media services from content conception and design, scheduling, community management, influencer programming, partnership coordination, engagement building, data tracking, and reporting. She also provides email strategy, development, and design that builds relationships, trust, and engagement.

Raegan’s ability to think outside the box while maintaining a strong grasp on branding and current trends ensures that she can always deliver new ways to reach customers and drive ROI.